Site-Wide Factors

• Leverage Google Webmaster and Bing Webmaster tools

• Examine site structure and navigation

• Use Google Analytics to improve user experience

• Evaluate site indexing and submit site maps (HTML and/or XML)

• Optimize page speed and ensure browser compatibility

• Ensure responsiveness and increase mobile friendliness

• Check for duplicate content and eliminate issues

• Evaluate quality of back-links and resolve issues

• Create an internal/external link campaign to improve trust scores

On-Page Optimization

• Optimize header tags and image alt tags

• Verify short and accurate Meta descriptions

• Create and optimize landing pages

• Integrate keyword opportunities into content

• Maintain blog and post regularly

Off-Page Optimization

• Identify search engine rank baseline and evaluate the competition

• Research keyword opportunities and improve keyword ranking

• Verify Google My Business account

• Create and maintain social media profiles