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Search Engine Optimization

Site-Wide Factors

  • Leverage Google Webmaster and Bing Webmaster tools

  • Examine site structure and navigation

  • Use Google Analytics to improve user experience

  • Evaluate site indexing and submit site maps (HTML and/or XML)

  • Optimize page speed and ensure browser compatibility

  • Ensure responsiveness and increase mobile friendliness

  • Check for duplicate content and eliminate issues

  • Evaluate quality of back-links and resolve issues

  • Create an internal/external link campaign to improve trust scores

On-Page Optimization

  • Optimize header tags and image alt tags

  • Verify short and accurate Meta descriptions

  • Create and optimize landing pages

  • Integrate keyword opportunities into content

  • Maintain blog and post regularly

Off-Page Optimization

  • Identify search engine rank baseline and evaluate the competition

  • Research keyword opportunities and improve keyword ranking

  • Verify Google My Business account

  • Create and maintain social media profiles

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