Thinking about where to allocate your marketing budget and efforts?
Depending on your budget, your goals, your timelines, and many other variables, your go-to digital marketing strategies probably use services like pay per click (PPC), search engine optimization (SEO), social media, or maybe email marketing.
However, if you’re looking to increase brand awareness, connect with your customers in a more engaging way, and tell a story that accurately illustrates your company’s mission and purpose—invest in video marketing.
What is Video Marketing?
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
The Benefits of Video Marketing
Search Engines Love Videos!
It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So, that means a properly tagged video can work wonders for your SEO. YouTube videos are most likely to show up in the first 10 results when you perform a Google Search.
Video Boosts Conversion Rates
A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. Organic engagement on Facebook is higher when posts include videos. Video earns 12 times more shares than text and images combined
Video is Easily Accessible & Effective
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
If you haven’t thought about using video as a tool to leverage your company’s goals before, now is the time.